Content Marketer

Premier BPO is a leading business process outsourcing provider that specializes in delivering quick, cost-effective solutions to businesses around the world. With a comprehensive list of services and an experienced team, Premier BPO is committed to providing the highest quality of customer service and satisfaction. Our goal is to help customers streamline their operations and maximize their efficiency with our innovative and comprehensive approach. As an established leader in the field of business process outsourcing, Premier BPO is committed to providing the best solutions and services to our customers.
We are seeking a talented and experienced Senior Content Writer to join our team at Premier BPO, an American BPO (Business Process Outsourcing) company. As a Senior Content Writer, you will be responsible for creating compelling and engaging content primarily targeting B2B  audiences. Your exceptional writing skills and B2B writing experience will play a key role in producing high-quality content that aligns with our company’s objectives and resonates with our target audience.

Responsibilities

• Develop and execute content strategies to support B2B marketing and communication initiatives.
• Create well-researched, informative, and engaging content for various formats and channels, including
  websites, blogs, social media, email campaigns, whitepapers, case studies, and other marketing collaterals.
• Craft compelling headlines, taglines, and informational content that grabs attention and drives engagement.
• Write persuasive and informative content that effectively communicates our company’s value proposition
  and services.
• Stay updated on BPO industry trends, best practices, and emerging technologies to enhance B2B content
  writing and effectiveness.
• Conduct on-going research on industry trends, target audience, and competitors to ensure content
  relevance and competitiveness.
• Collaborate with marketing teammates and cross-functional colleagues to design, develop, and ensure
  content meets business objectives and brand guidelines.
• Edit and proofread content for accuracy, grammar, and style consistency.
• Optimize content for search engines (SEO) and incorporate relevant keywords for improved visibility
  and organic traffic.
• Provide content development best practices and guidance to other team members.

Requirements

• Minimum five (5) years B2B writing experience, with a minimum of 2 years direct
  experience in targeting businesses in the USA. Prior BPO experience is preferred.
• Excellent written and verbal communication skills with a keen eye for detail.
• Strong understanding of B2B writing principles and ability to tailor content for
  executive-level business audiences.
• Proficient in conducting in-depth research, utilizing AI resources (e.g., ChatGPT), and
  synthesizing information from multiple sources.
• Familiarity with SEO best practices and keyword optimization techniques.
• Experience using content management systems (CMS) and other content creation tools.
• Ability to work independently and meet deadlines in a fast-paced environment.
• Excellent communication and teamwork skills.
• Strong organizational and project management skills.
• A portfolio of previous work demonstrating exceptional B2B content writing skills.
• Bachelor’s degree in English, Journalism, Communications, or a related field.

What we offer:

• Market Competitive Salary
• Career Growth
• Learning & Development
• Provident Fund
• EOBI
• Paid Leaves
• Medical Coverage (IPD)
• Life Insurance

         Location: Gulberg II, Lahore
         Shift: 05:00 Pm – 02:00 Am