Insurance Direct Marketing in the Digital World: The Challenges of Integration

PhillyDMA presents:
Insurance Direct Marketing in the Digital World: The Challenges of Integration

Hear from top experts at Chubb, Aon, Aetna and more!

The PhillyDMA presents an insurance marketing panel for a lively and interactive discussion on how insurance marketers are adapting to the increased focus on integrating digital channels. Join us for a buffet dinner on Thursday, March 10, 2016 from 5:30 p.m. to 8:30 p.m. at Landmark Americana in Philadelphia (near St. Joseph’s University). Cash bar will be available.

Explore today’s world of insurance marketing with our expert panelists,Kevin McKenna, SVP Digital Solutions, RPM an EXL Company,Joyce VanRavenswaay, Senior Vice President, Direct Markets at Chubb,Susan Leonard, Senior Director of Marketing at Aetna,Courtney Bush, Digital Marketing Specialist, Aon Affinity Insurance Services, and moderator,Jon T. Hamilton, President of the Insurance Division of Premier BPO. You’ll get insights and practical advice from their vast experience to improve your future campaigns.

Get Corporate & Agency perspectives on:

  • How smart companies and marketers use digital channels
  • Navigating big data marketing and compliance with HIPAA
  • Developing best practices for insurance marketing campaigns

This is an event you won’t want to miss! Join the discussion, get your questions answered, and expand your professional connections.

Register today!

About Our Panelists and Moderator:

Jon T. Hamilton

PremierBPO_John_Hamilton
President of the Insurance Division of Premier BPO
Jon is the President of the Insurance Division of Premier BPO. He is also the Owner of Jon Hamilton & Co., a call center consultancy, specializing in insurance. During Jon’s 43-year career, he has run Operations and Client Services for several companies, including Colonial Penn, Y&R, SafeCard Services, ICT Group and TCIM Services. As a consultant, he has worked with companies like Prudential, SBLI USA, Affinion, The Hartford and several others.

Kevin McKenna 
SVP Digital Solutions, RPM an EXL Company
Over the course of his seventeen-year career in online direct marketing, Kevin has helped some of the most successful financial services companies in America develop effective internet-based direct marketing programs. As the leader of the Digital Solutions team at RPM, Kevin works with many of the leaders in online insurance marketing today to craft innovative marketing programs for clients including MassMutual, Prudential Financial, Aetna, MetLife, Amica, Good2Go and Mapfre Auto Insurance.

Joyce VanRavenswaay 
Senior Vice President Direct Markets at Chubb
Joyce is a 30-year veteran of insurance marketing in the Philadelphia area. Currently Senior Vice President Direct Markets at Chubb, Joyce has also lead successful direct marketing programs for Harte Hanks (DiMark), Marsh Affinity, Direct Response Media, Kemper Direct, Providian and Aegon. Joyce has been actively involved in the Philadelphia Direct Marketing Association for many years and was recently honored with a Lifetime Achievement Award for her considerable contributions.

Susan Leonard 
Senior Director of Marketing at Aetna
Susan is currently Senior Director of Marketing at Aetna. She is a results-driven, innovative Marketing Professional with over 16 years of experience in leading the design, development and implementation of insurance and financial services marketing strategy and programs designed to maximize results. She has also worked and managed marketing programs for UnitedHealthcare and Vanguard.

Courtney Bush 
Digital Marketing Specialist, Aon Affinity Insurance Services
Courtney leads the digital marketing and web analytics initiatives for Aon Affinity’s insurance marketing. She is responsible for maximizing ROI through digital marketing campaign development, implementation and measurement. Courtney merges traditional digital strategies with new digital tactics to create integrated campaigns that generate revenue across many Aon Affinity businesses. She combines an agency background with a history of managing digital campaigns across various industries to provide a unique perspective on the challenges of digital marketing in the insurance sector.

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