The 5th trend on Deloitte’s Global Contact Center survey for 2022 is to utilize valuable Customer Experiences to drive revenue into the business.

The number of leaders focusing on generating revenues will increase by twofold, while those focusing on cost reduction will drop by one third.

Proactive, personalized service is key to building trust and loyalty, to generate brand value and market share.

Leaders Focused on Revenue Generation to Double in Numbers

To enable this in existing systems, organizations can use:

  • Customer Relationship Management to view each customer and personalize service

  • Analytics to predict customer behavior and avoid churn

  • Omnichannel platforms for effortless service

  • Knowledge management resources for driving efficiency

  • Artificial Intelligence for proactive alerts on customer needs

The idea is to recognize the cost of a service in terms of value.

Learn more about our Omnichannel Contact Center services here.